Ikaika Hawaiian Vital Juices Logo designed by Dr Sam Lam
I like how I have created so many logos for businesses of my tenants that never either took off or did not survive in my building. Call it my generous spirit or my desire to unleash some artistic frustration. Whatever it is, I have designed too many logos. I even came up with the name for this company. I was looking to create a very organic looking piece that represented Hawaii. The logo is a simplified fish nibbling downward on some algae or something. It also could be likened to a leaf with a hole bitten in it. Both motifs are about nature. The name Ikaika means strength, and I chose it both for its funny sound and the fun of saying it, “Eeeka-Eeka”. In addition, the meaning of strength was intended to describe something that you would get when you imbibed these all-natural juices, at least that was my intention. I chose the color of purple for some reason, again no concrete reason but it just seems to evoke what I was trying to create here.
