Invena Laser Vein Center Logo by Dr. Sam Lam
I created this logo design for the laser vein center upstairs in my building. I like the name invena because it had several layers of meanings. In vena in Italian means literally inside the vein, which is rather appropriate but also colloquially means “a bright future”, and I liked the positive connotation. Finally, when put together obviously invena looks like “invention” or something imaginative, which every artist loves! The macron placed over the e helps indicate that you pronounce the e as a long e but also it is a cool artistic, stylistic element. If you look carefully at the logo, the three color arcs signify the “L” for Laser, the “V” for vein, and the “C” for center. I liked stacking them to make them into a more architecturally interesting piece, almost an asterisk if you will. I also restrained the color palate to just two shades of blue, which also were chosen for the blue that would appear in a vein. This is actually one of my favorite logos.
