Ivital Logo designed by Dr Samuel Lam
I enjoyed making this logo for a tenant that unfortunately did not survive the economic downturn. In this logo, I was working with the I and V obviously but made it into an abstract person. Now, let me clarify, this is NOT a design that has a person with his or her hands in the air. That design is so pedestrian that almost everywhere you look, you see some form of it. This alludes to the presence of a svelte person but it remains a total abstraction. I like the orange color for this logo for some reason. It just hit me as working. Color is such a huge part of what I do and how I see the world. I recently asked for some orange accent walls for my condo. When it saw it up, I immediately recognized that the color simply did not work. It was just too orangey and creamy. It needed to be a darker brown orange for the color to have worked more tastefully in that setting. I think and see in color. Ok, I digress. Anyway, this was a fun logo to work on.
