Ku Aesthetic Dentistry Logo by Dr Sam Lam
Although Dr. Ku ultimately went with his own designer, I really love this design on multiple levels. First, it is a great use of negative space: both in terms of using the box edges to define a border of the letters K and U as well as the use of white on black (or light on dark). I also like the increasing curved elements that are both stylistically pleasant but also serve a functional benefit of expressing the letters for KU. This one was really fun to design.
