Permaderma Logo designed by Dr Sam Lam
I came up with the name and logo for this short-lived permanent makeup service in my building. The name came from a contraction of the concept of permanent dermal enhancement, or tattooing. I decided that the shortened name, Permaderma, was both playful and catchy. When I created the logo, I used an eyebrow as my starting inspiration (since the makeup artist would be working on one’s eyebrows as one of her principal tasks) and by interlocking the two eyebrows, a ying yang concept is created. In addition, if you look carefully, you will see the P and the D of the perma and derma in small letters formed by the encircling elements. I love tone on tone color pairings. In fact, I have used a lot of tone on tone pairings in the paintings that I have created. These two shades of magenta in this logo are so similar that they look almost the same but still are very distinct in their color. If you notice, the pinker and thicker stroke of the portion derma matches the accompanying d-like swoosh of the eyebrow.
