Solberg Center for Structural Integration logo designed by Dr Samuel Lam.
This is personally one of my favorite logos that I designed, which was for my buddy and tenant, Michael Solberg. As a rolfer, he works to straighten bodies out and make them less heavy. As this logo illustrates, the contorted, heavier body is slowly transformed to a lighter straighter form to the right. In addition, obviously, the curves represent the first letters for his center (SCFSI). The curved f design was used as a stylistic anchoring point that centered the logo. The logo was originally designed in an aqua blue green but was asked by Michael’s wife, Virigina, to be changed to a more organic green. I actually like this green version better. So much for the rigid artist in me!

