The Spa at Willow Bend
This is my first logo created without the aid of Illustrator, as you can clearly see it is not computer rendered. As my spa has a zen feel, I looked to find a logo that would capture that very essence. In so doing, I came up with the enso, a symbol that many zen masters paint repeatedly every day in search of their own enlightenment. I myself created about 40 versions of this design with acrylic paint until I arrived at the exact one that I wanted. Some efforts were “too perfect”, whereas others were too unshapely. I found the combination of painterly crumbles and a relatively more perfect circled shape to be what I was seeking. The enso can be drawn as either a completely enclosed circle or one that retains an opening. The former represents the perfection that can be attained with life; the latter represents life’s incomplete journey. I always love the journey more than the destination. Also, I believe that my spa’s mission is not for you attain your destination but to help you along life’s journey.
